Trisha brings her expertise as a Behavioral Science and Strategy Consultant, having worked extensively with Fortune 100 clients in global cross-functional teams within the Financial Service, Technology, and Retail industries.
Her journey into the world of behavioral science began during high school when she discovered Freakonomics, sparking a passion for leveraging behavioral insights to address complex social problems. Trying to put theory into practice, she founded a student-led Behavioral Insights team at University while pursuing her Bachelor’s in Sociology and Anthropology in India.
Trisha’s commitment to uncovering insights through quantitative and qualitative research continued at Fractal AI, where she served as a Behavioral Science Consultant at the intersection of behavioral science, data science, and design.
Armed with a Master’s in Behavioral and Decision Science from the University of Pennsylvania, Trisha is excited to apply her results-oriented approach and interdisciplinary methodologies to generate insights in the Healthcare and Pharmaceutical industry at BEESY.
Outside of her professional pursuits, Trisha enjoys hiking, snorkeling, and spending quality time with her dog, Chintu.
