How BEESY Can Help
Opportunities for gaining competitive advantage are shrinking. The effective application of behavioral science (B-Sci) may be your answer. The #1 goal of the consumer insights industry is to understand human decision-making, and the #1 goal of marketing is to impact decision-making. It’s time to bring the science of human decision-making to the forefront in consumer insights and marketing.
Who We Are
We are a multi-disciplinary team of business strategists, market researchers, and behavioral scientists.
What We Do
We help companies market more effectively by harnessing behavioral science to better understand and impact consumer decision-making.
Some Questions We’ve Answered
Innovation
- How can we incorporate how our customers’ really choose, early on in our innovation process?
- We have so many innovation ideas – how can we determine which will be most successful in-market?
Customer Understanding
- What are the key decision points in the consumer journey in our market, and how can we impact those decisions in our favor?
- How do we identify our key customer segments and how can we change their behavior?
Marketing Execution
- We have several potential claims for our new product – which is going to have the greatest impact on consumer behavior and drive product purchase?
- We know we’ve only got a couple of seconds to capture attention – what changes to our packaging will make consumers more likely to choose us?
- How should we develop a premiumization strategy, even in a commoditized market?
- What can we do tactically with pricing and promotions to drive greater purchase?
Healthcare Specific
- How can we increase target physicians’ urgency to treat, when the benefits of our drug are long-term?
- How can we ‘break through’ physicians habitual prescribing behavior, and get them to start considering our product more?
- We need to improve patient adherence to our medication, but the typical approaches haven’t worked – how can we do this?
How We Work With You
Every innovation or in-market product faces behavioral barriers to optimal performance. Through deep understanding of conscious and non-conscious decision-making, BEESY works with you to identify and overcome these barriers, becoming both a catalyst and accelerant for your brands. We will curate the team with the right blend of marketing strategy, consumer insights and subject-relevant behavioral science expertise.
