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Home2019-04-01T11:39:56-05:00

How BEESY Can Help

Opportunities for gaining competitive advantage are shrinking. The effective application of behavioral science (B-Sci) may be your answer. The #1 goal of the consumer insights industry is to understand human decision-making, and the #1 goal of marketing is to impact decision-making. It’s time to bring the science of human decision-making to the forefront in consumer insights and marketing.

Who We Are

We are a multi-disciplinary team of business strategists, market researchers, and behavioral scientists.

What We Do

We help companies market more effectively by harnessing behavioral science to better understand and impact consumer decision-making.

Some Questions We’ve Answered

Innovation

  • How can we incorporate how our customers’ really choose, early on in our innovation process?
  • We have so many innovation ideas – how can we determine which will be most successful in-market?

Customer Understanding

  • What are the key decision points in the consumer journey in our market, and how can we impact those decisions in our favor?
  • How do we identify our key customer segments and how can we change their behavior?

Marketing Execution

  • We have several potential claims for our new product – which is going to have the greatest impact on consumer behavior and drive product purchase?
  • We know we’ve only got a couple of seconds to capture attention – what changes to our packaging will make consumers more likely to choose us?
  • How should we develop a premiumization strategy, even in a commoditized market?
  • What can we do tactically with pricing and promotions to drive greater purchase?

Healthcare Specific

  • How can we increase target physicians’ urgency to treat, when the benefits of our drug are long-term?
  • How can we ‘break through’ physicians habitual prescribing behavior, and get them to start considering our product more?
  • We need to improve patient adherence to our medication, but the typical approaches haven’t worked – how can we do this?

How We Work With You

Every innovation or in-market product faces behavioral barriers to optimal performance. Through deep understanding of conscious and non-conscious decision-making, BEESY works with you to identify and overcome these barriers, becoming both a catalyst and accelerant for your brands. We will curate the team with the right blend of marketing strategy, consumer insights and subject-relevant behavioral science expertise.

Meet the Team

Clients We’ve Impacted

"Our experience was very positive. It was turnkey…we were impressed with the quality and speed. The test was designed to reflect consumer behavior (and) the results were delivered quickly and were easy to understand."

VP, Marketing, Mid-tier Beverages Co.

5.0
2019-02-27T23:08:50-05:00

VP, Marketing, Mid-tier Beverages Co.

"Our experience was very positive. It was turnkey…we were impressed with the quality and speed. The test was designed to reflect consumer behavior (and) the results were delivered quickly and were easy to understand."

"This was the best of this type of workshop that I have ever attended."

VP, Marketing, Household Cleaning, Multi-national CPG Company

5.0
2019-02-27T23:12:48-05:00

VP, Marketing, Household Cleaning, Multi-national CPG Company

"This was the best of this type of workshop that I have ever attended."

"Great partnership…. I felt that I had a larger investment in our issues beyond just the Beesy team, which was confidence-building. Would recommend BEESY to others."

Associate Director, Consumer Insights, Fortune 500 CPG Company

5.0
2019-02-27T23:21:10-05:00

Associate Director, Consumer Insights, Fortune 500 CPG Company

"Great partnership…. I felt that I had a larger investment in our issues beyond just the Beesy team, which was confidence-building. Would recommend BEESY to others."

"I found what you & Jason shared was very good. I've already used parts of it in other situations to inspire thinking…very happy for you to share the great work you put together for us."

Senior Manager, Fortune 500 CPG Company

5.0
2019-02-27T23:22:12-05:00

Senior Manager, Fortune 500 CPG Company

"I found what you & Jason shared was very good. I've already used parts of it in other situations to inspire thinking…very happy for you to share the great work you put together for us."
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