Ify joins BEESY with 6 years of experience working in marketing research for top clients in healthcare, CPG and beyond. She brings experience conducting interviews, writing surveys and leading large online panel studies. Ify has always enjoyed finding opportunities to work with behavioral science professionals to help her clients understand their customers, and she is excited for the chance to apply her own behavioral science knowledge with BEESY.
She holds a Bachelor of Science in Marketing with a minor in Psychology from the University of South Florida. Her passion for understanding human behavior drove her to continue her education. She recently graduated with a Master’s in Behavioral and Decision Sciences from the University of Pennsylvania, where she led a Design Challenge project for the BEESY team.
Outside of work, Ify loves playing board games with friends. She is passionate about the arts, especially musicals, and keeps an ever-growing collection of Playbills from each show she sees.
