Every week, I go to dinner with a good friend. Like most predictable aspects of life, we eat at the same restaurant, at the same

This past week we presented, “Behavioral Economics, What’s Next?” at IIeX in Atlanta.  IIeX is a yearly conference connecting the most innovative ideas, agencies and

Touch screens are rapidly becoming the primary source of computer interaction. What role do touch interfaces play in consumer decision-making and behavior? Interface psychology and

Let me ask you a question. Where does the vast majority of behavioral science expertise and innovation in the world sit? … ….It is in

The purpose of this list is to highlight common assumptions or limitations with different methodological approaches to measuring behavior. If you have others please comment

Originally Published with the Insights Association The theoretical underpinnings of emotion have changed. New and exciting neuroscientific evidence show emotions are not reactions to world but are