WHAT IS BEHAVIORAL SCIENCE?
Behavioral science is the study of human behavior and decision-making. Decision-making is more often non-conscious than conscious, but companies have traditionally only marketed to the conscious part of the brain. We believe behavioral science is the missing link for marketers to have an incremental impact on driving behavior and create competitive advantage.
Let's market to people the way they actually
decide.
OUR SPECIALTIES
RARE
DISEASE
Rare diseases often come with unique contexts, patient / HCP experiences & treatment landscapes that require a behavioral approach to understand
MEET SAM
Meet SAM, BEESY’s custom-built AI! She’s the result of years spent applying AI across our organization, well before generative tools hit the mainstream
SAM isn’t generative. She’s deterministic, designed for precision and consistency rather than creativity. Trained on BEESY’s proprietary behavioral science frameworks and continuously refined by human oversight on every project, SAM uncovers the behavioral drivers behind healthcare decisions with a level of nuance commercial LLMs can’t match.
