Premiumization is the science of motivating consumers to pay more for brands products and services. Brands in mature, competitive markets need to premiumize to achieve growth.
BEESY helps you go beyond functional features and product benefits and identify which of the 5 Premiumization Pathways will raise Consumer Perceived Value (CPV) for your brand.
“The key is identifying the psychological drivers
“Customers happily pay a premium price for the brand that is perceived to be functionally superior, offers a positive experience, and aligns well with their social values. The key to premiumization is identifying the conscious and non-conscious psychological drivers of these functional, experiential, and social evaluations.”
Cornell Professor of Management
“Premiumization is a strategic imperative for FMCG companies. It helps to drive long-term sustainable growth.”
Global Insights Leader,