Package Testing Suite

Sophisticated behavioral science insights to make your product packaging stand out

Behavioral science is very much a part of the lexicon of consumer goods companies and retailers. The future of packaging is being increasingly driven by research, learnings, and practical applications from the B-Sci discipline. As one of the most important consumer touchpoints with a brand, packaging needs to embody your core values and convey the product’s unique selling point effectively.

The science is now evolving rapidly. In addition to just monitoring the choices consumers make, manufacturers and marketing teams can now influence them too.

BEESY Strategy equips you with the up-to-date behavioral science insights you need to influence the consumer, make your product stand out on the shelf, and differentiate yourself from the competition.

BEESY Package Testing Suite

Package Audit

Behavioural science experts score packages on 7 dimensions to identify successful packaging relative to competitors

Package Express

Delivers a behavioral read and diagnostics on package effectiveness in a cost-effective and time-saving approach

Package Premium

Pre-research workshop to optimize packaging for testing. Customized behavioral testing to identify winning packages and tailored insights for your products to win at the shelf

Have Questions?

Premiumization – Unlock new ways to create value and drive choices

Foundations in Behavioral Science Webinar

The story of how BEESY came to be explains a lot about how BEESY is

SOCIAL RESPONSIBILITY

BEESY supports Oxfam’s efforts to tackle the root causes of poverty and create lasting solutions.

Oxfam is a global organization working to end the injustice of poverty. They help people build better futures for themselves, hold the powerful accountable, and save lives in disasters. They provide aid to countries recovering from disasters, support refugees fleeing from violence, and offer hope to communities as they rebuild.