Our Team 2018-11-19T09:02:37+00:00

Meet the Core Team

A blended team with a background in strategy, marketing,
market research and behavioral science.

Elys Roberts
Elys RobertsFounder & CEO
Sabrina Lakhani
Sabrina LakhaniBehavioral Science Strategist
Jason Martuscello
Jason MartuscelloBusiness Strategist
Tevya Harley
Tevya HarleyBehavioral Science Strategist
Vanja Dragutinovic
Vanja DragutinovicBusiness Operations Manager

BEESY’s Academic Partners

Our extensive academic network has been selected both for their areas of behavioral science and marketing expertise, and for their applied aptitude and experience.

Jeff Inman
Jeff Inman
University of Pittsburgh

Jeff is an authoritative expert in shopper marketing and in-store decision-making. He is also a member of the BEESY Advisory Board [read more]

Andrew Stephen
Andrew Stephen
Said Business School

Andrew is globally recognized expert in digital media and online social influence. He is also a member of the BEESY Advisory Board [read more]

Syon Bhanot
Syon Bhanot

Syon has a strong expertise in understanding decision-making with a focus on patient adherence, financial services and pro-social decisions [read more]

Rajesh Bhargave
Rajesh Bhargave
Imperial College Business School

Rajesh specializes in contextual influences on consumer decisions with an additional focus on online/digital decision-making [read more]

Amitav Chakravarti
Amitav Chakravarti

Amitav’s expertise spans the customer decision-making journey from pre-choice to consideration sets, all the way to environmental influences on behavior. [read more]

Robert Hahn
Robert Hahn
University of Oxford

Bob’s experience spans academia, industry, government and non-profits with his expertise spanning competitive strategy, behavior change and improving productivity [read more]

P. K. Kannan
P. K. Kannan
University of Maryland RH Smith

P. K. melds expertise in behavioral data/modeling and behavioral science, particularly in online path-to-purchase, digital marketing (including attribution models) and pricing [read more]

Steve Kretschmer
Steve Kretschmer
Steve has over 20 years of industry experience applying behavioral science to enhance behavioral change programs [read more]
Juliano Laran
Juliano Laran

Juliano is an expert in non-conscious vs. conscious decision-making with a tremendous amount of applied experience having previously worked in direct marketing and managed a market research agency [read more]

Robert Metcalfe
Robert Metcalfe

Rob has worked extensively with industry, and has expertise with pricing/incentives programs as well as understanding and impacting repeated behaviors [read more]

Erman Misirlisoy
Erman Misirlisoy
Erman applies cutting-edge insights from academic neuroscience and behavioral science to help organizations across commercial, nonprofit, and sports sectors [read more]
Stephanie Noble
Stephanie Noble

Stephanie is a shopper marketing expert with a particular focus on path-to-purchase and customer experience in bricks-and-mortar retail, especially grocery [read more]

Rebecca Reczek
Rebecca Reczek

Rebecca’s expertise is with consumer perceptual and inference processes “pre-decision-making” with an additional focus in pricing and promotions [read more]

Chris Summers
Chris Summers

Chris’s expertise ranges from advertising and promotion (including identity marketing and online behavioral targeting) to loyalty programs [read more]

Manoj Thomas
Manoj Thomas

Manoj brings tremendous CPG experience and a strong expertise with behavioral segmentation and behavioral pricing [read more]

Jared Watson
Jared Watson

Jared has a mix of industry and academic experience. He specializes in online/digital influences on consumer judgement and decision-making [read more]

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