Consumer Industry Solutions
Our Solutions
Our methods and tools integrate behavioral science to better understand and impact consumer decision-making. Click on a category below to see how we can help you make a difference.
Beesy Case Studies
INNOVATION
Case study:
In a category that has not seen innovation breakthrough in decades, our client came to BEESY for applied behavioral science to tap into fresh and effective means to grow into a highly functional category. By creating fluency, adding emotion and fun to the package to garner shelf attention, and tapping into the fundamentals of human drivers of ease, we were able to take the innovation from a simple concept to standout execution.
- Identify white space usage occasions and non-conscious drivers to uncover opportunities
- Integrate behavioral science into our new product ideation
- Isolate innovation ideas with the most potential for success in market
5/5
“Very easily digestible, lots of great content without being overwhelming. Appreciated the call-outs on inconsistencies with our strategy so far and the challenges to think differently.”
– Marketing Lead, Forbes Top 50 America’s Largest Private Companies
JOURNEY
Case study:
It became a strategic imperative for our confectionary client to get ahead of how consumers shop and buy candy in the current economic climate with a perpetually growing online marketplace. We conducted a comprehensive omni-channel journey integrating both passive data metering with behavioral science surveying based on time stamps to identify instore cellphone use (both primary e.g. coupon, company website etc. and secondary use: social media, etc.) to identify opportunities for our client to impact purchase behavior and win in the online world. Our approach enabled the client to leverage new opportunities for penetration via everyday gifting and driving the future of impulse.
- Pinpoint the motivations and key identity segments of our shoppers
- Identify key decision points in the shopper journey and what is driving those (conscious/non-conscious) decisions
- Impact key decisions to influence the journey and overcome barriers to purchase
MARKETING
Case study:
The water filter category has been struggling to grow with the popularity of bottled water trends. Our client was looking for new solutions using the integration of behavioral science that could overcome the entrenched bottled water habit. We developed ideas using behavioral science principles and tested using a behavioral choice methodology ultimately enabling our client to go to market with a campaign that would optimize behavior change through more customers choosing our client’s brand over bottled water.
- Identify which new claim would most likely change behavior
- Understand the disconnect between the consumers’ claims for future purchase and actual purchases
- Promote breakthrough of product on a crowded shelf and overcome cognitive limitations
5/5
“Great partnership and willingness to admit when there were unknowns and needed to reach out to other experts. I felt that I had a larger investment in our issues beyond just the Beesy team, which was confidence-building. Would recommend Beesy to others.”
– Senior Insight Manager, Home Care Brand, Major Multinational CPG Company
PREMIUMIZATION
Case study:
As categories get increasingly competitive, standing out and being able to charge a premium is a true challenge. Our client approached us with the goal to create a premium line of an existing product. In order to understand which features & benefits would effectively drive consumers’ willingness to pay premium for the new unit, we used methods that tap into how customers make decisions beyond rational benefits. Through this, we were able to uncover novel drivers such as safety and ease of use, to drive higher premiums in the category.
- Develop a premiumization strategy
- Evaluate what consumers are willing to pay more for and if they will pay a higher price for our products
- Change the perceived value of products/services
- Change comparative context/product frame of reference to drive higher willingness to pay
5/5
“I enjoyed working with BEESY. I was pleased and really appreciated how well you took my initial feedback. Thank you for working with me to set up the research and made sure we addressed the right issues.”
– Director of Market Research,
Leading Global CPG Company
