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By Manoj Thomas (Cornell) and Ellie J. Kyung (Dartmouth College) Managers and researchers increasingly use textboxes and slider scales interchangeably to collect price, donations, or
An Audience of One: Behaviorally Targeted Ads as Implied Social Labels By Professor Christopher Summers (et al.). Assistant Professor of Marketing at Darla Moore School
Swayed by the Numbers: The Consequences of Displaying Product Review Attributes By Professor Jared Watson, NYU Stern School of Business Consumers are shopping online more
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