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The purpose of this list is to highlight common assumptions or limitations with different methodological approaches to measuring behavior. If you have others please comment
Originally Published with the Insights Association The theoretical underpinnings of emotion have changed. New and exciting neuroscientific evidence show emotions are not reactions to world but are
How does Apple get customers to shell out $999 to upgrade iPhones when their current phones work just fine? By creating irresistible desire, anticipation and
I was reluctant to sign up for another big group trip, as this generally means less independence, and sometimes leads to more confusion. Four months
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