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5 Behavioral Science Tactics used to Prepare for the NYC Marathon

August 13, 2019

When I signed up for the NYC marathon, I didn’t just sign up to finish but to see what I was capable of. I set

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What have wireless headphones got to do with behavioral science?

August 5, 2019

This is getting expensive. I just lost yet another set of wireless headphones – maybe in Cinci airport, possibly Boston Logan, or perhaps one day

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Premiumization Webinar – June 2019

June 20, 2019

Watch Premiumization: getting customers to pay more for your brands (a behavioral science webinar).

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Slider Scale or Text Box: How Response Format Shapes Responses

January 15, 2019

By Manoj Thomas (Cornell) and Ellie J. Kyung (Dartmouth College) Managers and researchers increasingly use textboxes and slider scales interchangeably to collect price, donations, or

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An Audience of One: Behaviorally Targeted Ads as Implied Social Labels

December 10, 2018

An Audience of One: Behaviorally Targeted Ads as Implied Social Labels By Professor Christopher Summers (et al.). Assistant Professor of Marketing at Darla Moore School

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Swayed by the Numbers: The Consequences of Displaying Product Review Attributes

December 3, 2018

Swayed by the Numbers: The Consequences of Displaying Product Review Attributes By Professor Jared Watson, NYU Stern School of Business Consumers are shopping online more

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Premiumization – Unlock new ways to create value and drive choices

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