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By Manoj Thomas (Cornell) and Ellie J. Kyung (Dartmouth College) Managers and researchers increasingly use textboxes and slider scales interchangeably to collect price, donations, or
An Audience of One: Behaviorally Targeted Ads as Implied Social Labels By Professor Christopher Summers (et al.). Assistant Professor of Marketing at Darla Moore School
Swayed by the Numbers: The Consequences of Displaying Product Review Attributes By Professor Jared Watson, NYU Stern School of Business Consumers are shopping online more
The entry barriers into behavioral science are about as high as getting into my fridge for a late night snack. With the success of behavioral
1. Behavioral Science Needs to be More Familiar Behavioral Science is currently the elephant in the room. People have a vague, and sometimes a wrong
Every week, I go to dinner with a good friend. Like most predictable aspects of life, we eat at the same restaurant, at the same
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