Premiumization Webinar – June 2019
June 20, 2019
Watch Premiumization: getting customers to pay more for your brands (a behavioral science webinar).
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Slider Scale or Text Box: How Response Format Shapes Responses
January 15, 2019
By Manoj Thomas (Cornell) and Ellie J. Kyung (Dartmouth College) Managers and researchers increasingly use textboxes and slider scales interchangeably to collect price, donations, or
An Audience of One: Behaviorally Targeted Ads as Implied Social Labels
December 10, 2018
An Audience of One: Behaviorally Targeted Ads as Implied Social Labels By Professor Christopher Summers (et al.). Assistant Professor of Marketing at Darla Moore School
Swayed by the Numbers: The Consequences of Displaying Product Review Attributes
December 3, 2018
Swayed by the Numbers: The Consequences of Displaying Product Review Attributes By Professor Jared Watson, NYU Stern School of Business Consumers are shopping online more
How do you know if you are Applying Behavioral Science? Here are the 3 Ways
December 2, 2018
The entry barriers into behavioral science are about as high as getting into my fridge for a late night snack. With the success of behavioral
Our 3 Top Take Aways from IIeX Behavior
November 13, 2018
1. Behavioral Science Needs to be More Familiar Behavioral Science is currently the elephant in the room. People have a vague, and sometimes a wrong
