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Slider Scale or Text Box: How Response Format Shapes Responses
By Manoj Thomas (Cornell) and Ellie J. Kyung (Dartmouth College) Managers and researchers increasingly use textboxes and slider scales interchangeably to collect price, donations, or willingness-to-pay information from people. For example, Priceline collects Name Your [...]
An Audience of One: Behaviorally Targeted Ads as Implied Social Labels
An Audience of One: Behaviorally Targeted Ads as Implied Social Labels By Professor Christopher Summers (et al.). Assistant Professor of Marketing at Darla Moore School of Business. Targeted ads may change how your customers see [...]
Swayed by the Numbers: The Consequences of Displaying Product Review Attributes
Swayed by the Numbers: The Consequences of Displaying Product Review Attributes By Professor Jared Watson, NYU Stern School of Business Consumers are shopping online more than ever, and as a result, product reviews are becoming [...]
How do you know if you are Applying Behavioral Science? Here are the 3 Ways
The entry barriers into behavioral science are about as high as getting into my fridge for a late night snack. With the success of behavioral science helping business improve marketing's bottom line it is no [...]
Our 3 Top Take Aways from IIeX Behavior
1. Behavioral Science Needs to be More Familiar Behavioral Science is currently the elephant in the room. People have a vague, and sometimes a wrong idea of what true Behavioral Science is. Unfamiliarity is the [...]
Going Beyond Self-Report: Making rational decisions about applying implicit tools
Every week, I go to dinner with a good friend. Like most predictable aspects of life, we eat at the same restaurant, at the same time and we always take his Audi Q5 hybrid because [...]