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5 Behavioral Science Tactics used to Prepare for the NYC Marathon
When I signed up for the NYC marathon, I didn’t just sign up to finish but to see what I was capable of. I set a goal to run my first marathon in under 3 [...]
What have wireless headphones got to do with behavioral science?
This is getting expensive. I just lost yet another set of wireless headphones – maybe in Cinci airport, possibly Boston Logan, or perhaps one day I’ll find them down the back of the sofa. Regardless, [...]
Premiumization Webinar – June 2019
Watch Premiumization: getting customers to pay more for your brands (a behavioral science webinar).
Slider Scale or Text Box: How Response Format Shapes Responses
By Manoj Thomas (Cornell) and Ellie J. Kyung (Dartmouth College) Managers and researchers increasingly use textboxes and slider scales interchangeably to collect price, donations, or willingness-to-pay information from people. For example, Priceline collects Name Your [...]
An Audience of One: Behaviorally Targeted Ads as Implied Social Labels
An Audience of One: Behaviorally Targeted Ads as Implied Social Labels By Professor Christopher Summers (et al.). Assistant Professor of Marketing at Darla Moore School of Business. Targeted ads may change how your customers see [...]
Swayed by the Numbers: The Consequences of Displaying Product Review Attributes
Swayed by the Numbers: The Consequences of Displaying Product Review Attributes By Professor Jared Watson, NYU Stern School of Business Consumers are shopping online more than ever, and as a result, product reviews are becoming [...]