Leveraging Goal Pursuit for Success
During college, basketball was integral to my identity as a student-athlete and regular exercise was a part of the routine. Fast-forward to my professional life and time became even more scarce than it was in college with a hectic work schedule to go along with a slammed social calendar – exercising dropped off my long […]
IIeX BEHAVIOR – Valvoline Moves the Needle with an Identity Based Journey
BEESY-Valvoline IIeX-Behavior-NOV2019 FINAL [pdfviewer]https://beesystrategy.com/wp-content/uploads/2019/11/BEESY-Valvoline-IIeX-Behavior-NOV2019-FINAL.pdf[/pdfviewer]
5 Behavioral Science Tactics used to Prepare for the NYC Marathon
When I signed up for the NYC marathon, I didn’t just sign up to finish but to see what I was capable of. I set a goal to run my first marathon in under 3 hours, something less than .02% of NYC marathon runners accomplish this (2018: 1,203 out of 52,813). This is my first marathon, […]
What have wireless headphones got to do with behavioral science?
This is getting expensive. I just lost yet another set of wireless headphones – maybe in Cinci airport, possibly Boston Logan, or perhaps one day I’ll find them down the back of the sofa. Regardless, this afternoon I set out to buy a replacement, and now an hour later, I look back on the behavioral […]
How do you know if you are Applying Behavioral Science? Here are the 3 Ways
The entry barriers into behavioral science are about as high as getting into my fridge for a late night snack. With the success of behavioral science helping business improve marketing’s bottom line it is no shock to see everyone looking to incorporate it. However, many are still confused to really what actually is behavioral science? […]
Our 3 Top Take Aways from IIeX Behavior
1. Behavioral Science Needs to be More Familiar Behavioral Science is currently the elephant in the room. People have a vague, and sometimes a wrong idea of what true Behavioral Science is. Unfamiliarity is the barrier of behavioral science adoption. As an industry, we need to practice what we preach, and make our science more […]
Going Beyond Self-Report: Making rational decisions about applying implicit tools
Every week, I go to dinner with a good friend. Like most predictable aspects of life, we eat at the same restaurant, at the same time and we always take his Audi Q5 hybrid because hybrids get privileged parking in Miami. One evening on our way to dinner, everything was going as planned until his […]
Top 2 Take-Aways from IIeX
This past week we presented, “Behavioral Economics, What’s Next?” at IIeX in Atlanta. IIeX is a yearly conference connecting the most innovative ideas, agencies and clients in the market research industry. Somewhere in between the dozen 1:1 client meetings, we managed to check out some other sessions on what’s new and innovative in the industry. […]
How Touchscreens Change Consumer Choices (and can bias mobile research results)
Touch screens are rapidly becoming the primary source of computer interaction. What role do touch interfaces play in consumer decision-making and behavior? Interface psychology and sensory marketing research show touchscreen interfaces have systematic effects on consumer choices and information processing. We will highlight the implications for improving consumer and respondent experience design. Touchscreens trigger psychological […]
The Benefits of Removing our Behavioral Science Blinkers
Let me ask you a question. Where does the vast majority of behavioral science expertise and innovation in the world sit? … ….It is in academia. “But they’re not applied, not in touch with the real world” you say. I shared the same bias until recently, and of course you’re partially right. But as marketers […]
