Beginning the new year by appreciating what was good about the last

What a way to end 2021 for BEESY! I am so proud we have been recognized by BestStartup as one of New Jersey’s top new companies. Our inclusion here, attributable to our growth and impact, is a testament to the powerful collaborations between our amazing team and incredible clients. Our pride in what we accomplished together is exceeded only by our enthusiasm for what lies ahead in 2022!

While our focus is doing great work for our clients, our values include doing good for those who are less fortunate than us. BEESY wholeheartedly supports the mission of fighting global poverty undertaken so effectively by OXFAM (

In addition to BEESY donations, on your first day of work at BEESY, each new employee automatically gets a 1% raise, no exceptions. You can choose to keep that money or you can choose an autopayment to OXFAM (btw, there’s a ton of behavioral science wrapped up in that approach – can you see what it is?). And as I’m sure you’ve guessed, 100% of our team have chosen to donate. And through that shared purpose we find greater engagement with our work and each other. And so I am delighted, on behalf of the BEESY team, to present this check for $20,000 to OXFAM to assist in the fight against global poverty.

I want to thank the BEESY team for doing so much more than I could have reasonably asked for, and I want to thank our clients for trusting us to help them with their most important business issues. It has been my genuine pleasure to steer this ship in 2021, and I am so grateful to everyone who has contributed so much. I wish you all a very happy new year, and look forward to continuing to leverage rigorous behavioral science to upgrade marketing research & insights in ’22! #givingback #behavioralscience #behavioraleconomics #teamappreciation

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Jordan Birnbaum

Jordan Birnbaum

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BEESY supports Oxfam’s efforts to tackle the root causes of poverty and create lasting solutions.

Oxfam is a global organization working to end the injustice of poverty. They help people build better futures for themselves, hold the powerful accountable, and save lives in disasters. They provide aid to countries recovering from disasters, support refugees fleeing from violence, and offer hope to communities as they rebuild.

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