Tevya Harley

About Tevya Harley

Tevya always been fascinated by what drives human behavior. This fascination was sparked young due to growing up with parents in the field of psychology. She is always striving to learn, grow and change for the better both personally and professionally. She enjoys sharing her knowledge as she believes true learning is not complete until it has been passed on to others. Tevya holds two masters degrees, one in business administration and the other in behavioral economics.

Slider Scale or Text Box: How Response Format Shapes Responses

By |2019-01-15T11:00:26-05:00January 15th, 2019|

By Manoj Thomas (Cornell) and Ellie J. Kyung (Dartmouth College) Managers and researchers increasingly use textboxes and slider scales interchangeably to collect price, donations, or willingness-to-pay information from people. For example, Priceline collects Name Your Own Price bid information through a textbox on its website, but through a slider scale through its mobile app. Many [...]

An Audience of One: Behaviorally Targeted Ads as Implied Social Labels

By |2018-12-10T14:13:48-05:00December 10th, 2018|

An Audience of One: Behaviorally Targeted Ads as Implied Social Labels By Professor Christopher  Summers (et al.).  Assistant Professor of Marketing at Darla Moore School of Business. Targeted ads may change how your customers see themselves. While most advertising relies on group segmentation (e.g., demographics), targeting based on behavior is becoming increasingly common. The increased [...]

Swayed by the Numbers: The Consequences of Displaying Product Review Attributes

By |2018-12-04T10:18:13-05:00December 3rd, 2018|

Swayed by the Numbers: The Consequences of Displaying Product Review Attributes By Professor Jared Watson, NYU Stern School of Business Consumers are shopping online more than ever, and as a result, product reviews are becoming more important than ever. In fact, reviews may be considered one of the most important product attributes today. Given this, [...]