5 Behavioral Science Tactics used to Prepare for the NYC Marathon

When I signed up for the NYC marathon, I didn’t just sign up to finish but to see what I was capable of. I set a goal to run my first marathon in under 3 hours, something less than .02% of NYC marathon runners accomplish this (2018: 1,203 out of 52,813). This is my first marathon, […]

How do you know if you are Applying Behavioral Science? Here are the 3 Ways

The entry barriers into behavioral science are about as high as getting into my fridge for a late night snack. With the success of behavioral science helping business improve marketing’s bottom line it is no shock to see everyone looking to incorporate it. However, many are still confused to really what actually is behavioral science? […]

Our 3 Top Take Aways from IIeX Behavior

1. Behavioral Science Needs to be More Familiar Behavioral Science is currently the elephant in the room. People have a vague, and sometimes a wrong idea of what true Behavioral Science is.  Unfamiliarity is the barrier of behavioral science adoption. As an industry, we need to practice what we preach, and make our science more […]

Top 2 Take-Aways from IIeX

This past week we presented, “Behavioral Economics, What’s Next?” at IIeX in Atlanta.  IIeX is a yearly conference connecting the most innovative ideas, agencies and clients in the market research industry. Somewhere in between the dozen 1:1 client meetings, we managed to check out some other sessions on what’s new and innovative in the industry.  […]

How Touchscreens Change Consumer Choices (and can bias mobile research results)

Touch screens are rapidly becoming the primary source of computer interaction. What role do touch interfaces play in consumer decision-making and behavior? Interface psychology and sensory marketing research show touchscreen interfaces have systematic effects on consumer choices and information processing. We will highlight the implications for improving consumer and respondent experience design. Touchscreens trigger psychological […]

Watch Out for these 16 Mistakes with Measuring Behavior (and How to Fix Them)

The purpose of this list is to highlight common assumptions or limitations with different methodological approaches to measuring behavior. If you have others please comment and I will add them to the list… 1. THERE IS NO ‘BEST’ MODEL OR MEASUREMENT TECHNIQUE. There is no gold standard theory or magic bullet method for understanding or […]

How to Measure & Manage Emotional Brand Experiences

Originally Published with the Insights Association The theoretical underpinnings of emotion have changed. New and exciting neuroscientific evidence show emotions are not reactions to world but are concepts that are learned and shaped through past experience, culture, and contexts (Barrett, 2017). In PART I we discussed the new science and in PART II we will show you how to apply […]