Elys Roberts

About Elys Roberts

Elys is the founder of BEESY and a self-described behavioral science "amateur enthusiast." Luckily, he knows what he doesn't know and therefore hangs out with a lot of the experts.

What have wireless headphones got to do with behavioral science?

By |2019-08-05T14:33:29-05:00August 5th, 2019|

This is getting expensive. I just lost yet another set of wireless headphones – maybe in Cinci airport, possibly Boston Logan, or perhaps one day I’ll find them down the back of the sofa. Regardless, this afternoon I set out to buy a replacement, and now an hour later, I look back on the behavioral [...]

Elys Roberts Launches Behavioral Science Agency BEESY

By |2018-06-06T21:52:35-05:00June 6th, 2018|

Former Ipsos Marketing US CEO Elys Roberts has launched a behavioral science agency called BEESY, offering to help clients in sectors such as CPG, financial services and biopharma / healthcare understand consumer decision-making. Read more: http://www.mrweb.com/drno/news26204.htm

Former Ipsos Senior Executive Launches BEESY, a New Type of Behavioral Science Agency

By |2018-05-14T09:24:35-05:00May 13th, 2018|

BEESY sets out to harness the science of decision-making to drive stronger commercial performance. (New York, NY, May 15, 2018) Elys Roberts, previously U.S. CEO of Ipsos Marketing Practices, today launches BEESY. The company brings together the first multi-functional team of behavioral scientists, consumer insights and marketing strategy experts. The launch follows a successful angel [...]

The Benefits of Removing our Behavioral Science Blinkers

By |2018-05-11T15:26:58-05:00May 11th, 2018|

Let me ask you a question. Where does the vast majority of behavioral science expertise and innovation in the world sit? ... ….It is in academia. “But they’re not applied, not in touch with the real world” you say. I shared the same bias until recently, and of course you’re partially right. But as marketers [...]