Watch Premiumization: getting customers to pay more for your brands (a behavioral science webinar).
Former Ipsos Marketing US CEO Elys Roberts has launched a behavioral science agency called BEESY, offering to help clients in sectors such as CPG, financial services and biopharma / healthcare understand consumer decision-making. Read more: http://www.mrweb.com/drno/news26204.htm
BEESY sets out to harness the science of decision-making to drive stronger commercial performance. (New York, NY, May 15, 2018) Elys Roberts, previously U.S. CEO of Ipsos Marketing Practices, today launches BEESY. The company brings together the first multi-functional team of behavioral scientists, consumer insights and marketing strategy experts. The launch follows a successful angel [...]
Let me ask you a question. Where does the vast majority of behavioral science expertise and innovation in the world sit? ... ….It is in academia. “But they’re not applied, not in touch with the real world” you say. I shared the same bias until recently, and of course you’re partially right. But as marketers [...]